Videos are increasingly appearing in the search results. The fact that Google owns YouTube could explain that. As well as the public likes videos.
You don't have to make them Hollywood quality. Here are some quick methods for getting a video created:
Use the webcam in your PC along with the software that almost certainly included it.
Use the camera on your phone. The quality is fine - make use of a tripod to carry your camera steady and enlist the help of a buddy or work colleague if at all possible.
Create a PowerPoint presentation and use a free screen capture program like Snagit to capture an area of the screen as well as your voice.
Get a video created on the site like Fiverr - the standard varies enormously, so check the samples first. The clearer the direction you allow, the greater the end result it in all probability to be. The site also offers voiceovers if you do not like the sound of your voice. My current favourite is one thing called a whiteboard video - it looks like it has been hand drawn.
marketing video
Once you've created your video, listen to it back on your pc to check it looks and sounds OK.
Using Windows Explorer, rename the video in order that it includes your keywords in the file name.
Upload the video file to your YouTube account.
Give the video a good title - aim to incorporate your keywords but allow it to be readable. Ideally your title should be a maximum of 65 characters including spaces.
Write a description through your video. Include your website address within this - YouTube will handle which makes it a clickable link. Your description should be long! Even though it is a video site, YouTube and Google perform a far better job of indexing words than images.
Add some "tags" to your video - check on YouTube for similar videos if you're not sure and use similar tags to those.
video marketing
Select a suitable channel. If you're not sure, check competitor videos.
If your video includes voices (it should - hint!) then YouTube will try to transcribe the voices. The time taken to do this varies. Go back to your video at intervals until this occurs - you will see a CC option. You can then edit the commentary to get rid of any typos and mistranslations that YouTube makes and then reupload the revised commentary.
Use the embed code on YouTube to publish the recording on your own site as well. If you are using WordPress for the website, all you need to do is copy the address of the video from your internet browser into your post, WordPress protects the rest.
Tweet about your video and mention on it on your Facebook page.
You don't have to make them Hollywood quality. Here are some quick methods for getting a video created:
Use the webcam in your PC along with the software that almost certainly included it.
Use the camera on your phone. The quality is fine - make use of a tripod to carry your camera steady and enlist the help of a buddy or work colleague if at all possible.
Create a PowerPoint presentation and use a free screen capture program like Snagit to capture an area of the screen as well as your voice.
Get a video created on the site like Fiverr - the standard varies enormously, so check the samples first. The clearer the direction you allow, the greater the end result it in all probability to be. The site also offers voiceovers if you do not like the sound of your voice. My current favourite is one thing called a whiteboard video - it looks like it has been hand drawn.
marketing video
Once you've created your video, listen to it back on your pc to check it looks and sounds OK.
Using Windows Explorer, rename the video in order that it includes your keywords in the file name.
Upload the video file to your YouTube account.
Give the video a good title - aim to incorporate your keywords but allow it to be readable. Ideally your title should be a maximum of 65 characters including spaces.
Write a description through your video. Include your website address within this - YouTube will handle which makes it a clickable link. Your description should be long! Even though it is a video site, YouTube and Google perform a far better job of indexing words than images.
Add some "tags" to your video - check on YouTube for similar videos if you're not sure and use similar tags to those.
video marketing
Select a suitable channel. If you're not sure, check competitor videos.
If your video includes voices (it should - hint!) then YouTube will try to transcribe the voices. The time taken to do this varies. Go back to your video at intervals until this occurs - you will see a CC option. You can then edit the commentary to get rid of any typos and mistranslations that YouTube makes and then reupload the revised commentary.
Use the embed code on YouTube to publish the recording on your own site as well. If you are using WordPress for the website, all you need to do is copy the address of the video from your internet browser into your post, WordPress protects the rest.
Tweet about your video and mention on it on your Facebook page.
Tweet
- January 12, 2013 11:49 pm
- ·
